PHILOSOPHY.
A deeper understanding of humanity.
A humanistic approach to understanding fundamental ideologies of a brand, cultivating culture and exploring existence, knowledge, mind and value.
Branding and communication require a psychological understanding of humanity.
People give brands value by developing perceptions and expectations for those brands. Companies enhance the value by delivering consistent brand experiences that people can trust.
SATOPIA derives value through the analysis of expectation and experience.
Metaphysical
A branch of philosophy exploring the fundamental nature of reality, existence, objects and their properties, space and time, cause and effect, and possibility.
Phenomenology
The philosophical study of the structure of experience and consciousness, seeing through systematic reflection to determine the essential properties and structures of experience.
Ontological
The philosophical study of the nature of being, becoming, existence or reality, as well a the basic categories of being ad their relations.
Consciousness
The state or quality of awareness, or, of being aware of an external object or something within oneself. Sentience, awareness, subjectivity, the ability to experience to feel.